Daimler and BMW declined to comment.

Automotive web site The Drive was first to report on the brand name.

Germany's luxury carmakers last year unveiled plans to combine their car-sharing businesses to compete with ride-hailing firms like Uber [UBER.UL] in the United States and Didi Chuxing in China.

Under the terms of their deal, which includes car-sharing units Car2Go and DriveNow as well as ride-hailing, parking and charging services, Daimler and BMW will each hold a 50 percent stake in the joint venture.

(Reporting by Edward Taylor; Editing by Douglas Busvine and Edmund Blair)