AxisPoint Health, a leading provider of care management services to payers and other risk-bearing entities, today announced it has relaunched its nurse advice service, rebranded as GuidePoint, with strategic improvements and enhanced functionality. GuidePoint is an omni-channel, clinically-led, analytically-backed nurse advice, navigation, and member engagement service designed to improve care quality and reduce costs for payers and providers. New features include sophisticated analytics to segment and target members, in-network and telemedicine referrals to avoid leakage, and custom outbound calling campaigns. This market-leading solution is backed by third-party assessments of its effectiveness in helping consumers seek the right level of care based on their symptoms and GuidePoint’s recommendations.

As payers struggle to navigate a continually shifting healthcare landscape, GuidePoint extends their ability to support evolving models of care. With its advanced capabilities, GuidePoint is even more effective at driving members to the right level of care at the right time. GuidePoint’s distinct algorithm-based service accurately assesses symptom severity and delivers a recommendation with the highest predictability and lowest variability in the industry. NCQA certified and URAC accredited, GuidePoint also boasts the industry’s highest average emergency department redirection rate of 82 percent.

“We leveraged more than two decades of care management experience to further develop GuidePoint as the best-of-breed solution for any organization seeking to reduce medical expense and catch critical events before they become catastrophic,” said AxisPoint Health CEO, Ron Geraty. “We are extremely confident that GuidePoint is the most effective nurse advice and navigation service available today, as its proven results are backed by actual claims data.”

GuidePoint offers a full spectrum of services:

  • Navigation and nurse triage provides symptomatic callers with immediate 24/7 telephonic access to RNs.
  • Engagement programs, both in- and outbound, help to keep callers in-network and happy.
  • Sophisticated analytics combine claims, demographic, and other non-traditional data to precision target members, driving increased service utilization and compliance.
  • Telemedicine referrals direct eligible members to a payer’s preferred telemedicine service when clinically appropriate.
  • InDepth Counseling is RN-led support for members diagnosed with new conditions or facing major health issues.
  • PCMH support and PCP selection to direct callers to in-network providers, support Patient-Centered Medical Homes, and protect members’ relationships with their primary care physicians.
  • Advocacy and gaps in care campaigns leverage robust analytics and a segmented, multi-channel marketing approach to close gaps in care and help improve HEDIS scores and Medicare Stars metrics.
  • Advisory services help members interpret health information and navigate the healthcare system.

About AxisPoint Health

AxisPoint Health, formerly a McKesson company, is a health care management company focused on proactively managing health, reducing barriers, and improving outcomes. Headquartered in Westminster, Colorado, AxisPoint Health is a pioneer in developing and deploying clinically engineered population health management solutions that incorporate analytics and state of the art clinical knowledge. AxisPoint Health simplifies complex care through service and product offerings such as chronic care management programs, care management workflow software, and algorithm-based nurse advice solutions. For more information visit www.axispointhealth.com.