Trevor Testwuide

Chief Executive Officer at Measured, Inc.

Consumer Services

Commercial Services

Technology Services

Profile

Trevor Testwuide was the founder of Conversion Logic, Inc. (founded in 2014) and Measured, Inc. (founded in 2017), where he held the titles of Chief Executive Officer & Director and Chief Executive Officer respectively.
He has an undergraduate degree from Santa Clara University and an MBA from USC Marshall School of Business.

Trevor Testwuide active positions

Companies	Position	Start
Measured, Inc. Measured, Inc. Packaged SoftwareTechnology Services Measured, Inc. is a media optimization platform that helps consumer brands validate, plan, test, and optimize advertising spend to drive business outcomes. The company is based in Santa Monica, CA, and was founded in 2017 by Madan Bharadwaj and Trevor Testwuide. The company's methodology combines each brand's own performance data with years of continuous testing to reveal the true contribution of advertising spend to incremental sales. Measured is not impacted by changes to data-privacy policies and regulations, unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable. Measured's MMDW is a powerful data operating platform built for marketing analytics that provides detailed cross-channel marketing attribution and analytics. Trevor Testwuide has been the CEO since 2017.	Chief Executive Officer	2016-12-31

All active positions of Trevor Testwuide

Former positions of Trevor Testwuide

Companies	Position	End
Conversion Logic, Inc. Conversion Logic, Inc. Miscellaneous Commercial ServicesCommercial Services Conversion Logic, Inc. provides media cross channel attribution platform. Its solution includes unified marketing measurement, marketing mix modeling, digital multi-touch attribution, and TV multi-touch attribution. The company was founded by Alison Latimer Lohse, Brian D. Baumgart and Trevor Testwuide in 2014 and is headquartered in Los Angeles, CA.	Founder	-

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Training of Trevor Testwuide

Santa Clara University	Undergraduate Degree
USC Marshall School of Business	Masters Business Admin

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Private companies	2
Conversion Logic, Inc. Conversion Logic, Inc. Miscellaneous Commercial ServicesCommercial Services Conversion Logic, Inc. provides media cross channel attribution platform. Its solution includes unified marketing measurement, marketing mix modeling, digital multi-touch attribution, and TV multi-touch attribution. The company was founded by Alison Latimer Lohse, Brian D. Baumgart and Trevor Testwuide in 2014 and is headquartered in Los Angeles, CA.	Commercial Services
Measured, Inc. Measured, Inc. Packaged SoftwareTechnology Services Measured, Inc. is a media optimization platform that helps consumer brands validate, plan, test, and optimize advertising spend to drive business outcomes. The company is based in Santa Monica, CA, and was founded in 2017 by Madan Bharadwaj and Trevor Testwuide. The company's methodology combines each brand's own performance data with years of continuous testing to reveal the true contribution of advertising spend to incremental sales. Measured is not impacted by changes to data-privacy policies and regulations, unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable. Measured's MMDW is a powerful data operating platform built for marketing analytics that provides detailed cross-channel marketing attribution and analytics. Trevor Testwuide has been the CEO since 2017.	Technology Services