Simon Ruda

Part of Nesta, Behavioural Insights Ltd. is a British company that leverages cultural psychology and behavioural science to improve compliance programs. The company is based in London, UK. The company's vision is to create a future where people and communities can thrive through a deep understanding of human behaviour. David Solomon Halpern has been the CEO of the company since 2021. Behavioural Insights was acquired by Nesta on December 13, 2021 for $20.37 million.