Ken Wollenberg
Profile
Ken Wollenberg is Chief Operating Officer and General Manager for Simmons Market Research Bureau, Inc. Prior to joining Simmons Market Research Bureau, he was Senior Vice President for Strategic and Business Development for Nielsen Station Index, Nielsen Media Research.
He was an Executive Vice President and Chief Marketing Officer for Mediamark Research, Inc. and Executive Vice President of Sales and Marketing and a Director for Arbitron Co. Mr. Wollenberg has 30 years of experience in media and marketing research industries.
Former positions of Ken Wollenberg
| Companies | Position | End |
|---|---|---|
Simmons Research LLC
 Simmons Research LLC Miscellaneous Commercial ServicesCommercial Services Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY. | Chief Operating Officer | 2011-05-05 |
Mediamark Research, Inc.
 Mediamark Research, Inc. Advertising/Marketing ServicesCommercial Services Mediamark Research, Inc. provides advertising and marketing services. It offers audience demographic data covering all forms of media including radio, television, internet, leading national advertisers and their agencies. The company was founded in January, 1979 by Alain Tessier, Timothy Joyce and Philip Wenig and is headquartered in New York, NY. | Sales & Marketing | - |
Nielsen Media Research, Inc.
 Nielsen Media Research, Inc. Miscellaneous Commercial ServicesCommercial Services Nielsen Media Research, Inc. engages in the provision of television ratings and audience estimates. The company was founded in 1996 and is headquartered in New York, NY. | Corporate Officer/Principal | - |
Experiences
Positions held
Linked companies
| Private companies | 3 |
|---|---|
Simmons Research LLC
Simmons Research LLC Miscellaneous Commercial ServicesCommercial Services Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY. | Commercial Services |
Nielsen Media Research, Inc.
Nielsen Media Research, Inc. Miscellaneous Commercial ServicesCommercial Services Nielsen Media Research, Inc. engages in the provision of television ratings and audience estimates. The company was founded in 1996 and is headquartered in New York, NY. | Commercial Services |
Mediamark Research, Inc.
Mediamark Research, Inc. Advertising/Marketing ServicesCommercial Services Mediamark Research, Inc. provides advertising and marketing services. It offers audience demographic data covering all forms of media including radio, television, internet, leading national advertisers and their agencies. The company was founded in January, 1979 by Alain Tessier, Timothy Joyce and Philip Wenig and is headquartered in New York, NY. | Commercial Services |
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