Network origin in Jakob Nielsen first degree
| Entity | Entity type | Industry | |
|---|---|---|---|
Finecast Ltd.
 Finecast Ltd. BroadcastingConsumer Services Part of WPP Plc, Finecast Ltd. is a leader in addressable TV based in London, UK. Finecast conducted research with System1 to reveal the link between emotional response to ads and potential business effects. The British company was successful in boosting brand appeal among younger consumers for Lacoste by finding the trendsetting audience and delivering ads to them through advanced TV platforms. Chris Keenan, who has over 20 years of experience in digital media, leads the development of addressable TV advertising product solutions, partnerships with key broadcasters, data providers, and technology platforms, and the execution of the overarching market expansion strategy. Founded in 2017, the company specializes in creative messaging optimization within addressable media to help brands increase campaign effectiveness.
4
| Subsidiary | Broadcasting | 4 |
Chart of Companies connected to the second degree
Multi-company connection
Companies connected to Jakob Nielsen via their personal network
| Company | Sector | Related people | Main position |
|---|---|---|---|
| University of Leeds | College/University | Undergraduate Degree | |
Mindshare Media UK Ltd.
 Mindshare Media UK Ltd. Advertising/Marketing ServicesCommercial Services Mindshare Media UK Ltd. offers media planning, buying and research services. Its services include econometric modeling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns. The company was founded by Nick Emery in 1997 and is headquartered in London, the United Kingdom. | Advertising/Marketing Services | Director of Finance/CFO | |
Arthur Andersen (UK)
 Arthur Andersen (UK) Miscellaneous Commercial ServicesCommercial Services Part of Ernst & Young Global Ltd., Arthur Andersen (UK) is a British company that provides accounting services. The company is based in Reading, UK. | Miscellaneous Commercial Services | Corporate Officer/Principal | |
GroupM UK Ltd.
 GroupM UK Ltd. MiscellaneousMiscellaneous Part of WPP Plc, GroupM UK Ltd. is a holding company. The company is based in London, UK. Founded in 2003, GroupM operates as a holding company. | Miscellaneous | Director/Board Member Director/Board Member | |
Motion Content Group Ltd.
 Motion Content Group Ltd. Movies/EntertainmentConsumer Services Part of WPP Plc, Motion Content Group Ltd. is a British company that produces and distributes content and programming within the entertainment industry. The company is based in London, UK and was founded in 1995. | Movies/Entertainment | Director/Board Member | |
Groupm UK Digital Ltd.
 Groupm UK Digital Ltd. Packaged SoftwareTechnology Services Part of WPP Plc, Groupm UK Digital Ltd. is a software development company. The company is based in London, UK. Groupm UK Digital was founded in 1985. | Packaged Software | Director/Board Member | |
Mediahead Communications Ltd.
 Mediahead Communications Ltd. Advertising/Marketing ServicesCommercial Services Part of WPP Plc, Mediahead Communications Ltd. is a PR agency founded in 1993. The company is based in London, UK. Mediahead Communications is an award-winning agency that specializes in raising the profile of various companies, including an abrasives manufacturer. In a recent discussion, the team at Mediahead Communications talked about how PR has evolved over time. | Advertising/Marketing Services | Director/Board Member | |
Group M Worldwide LLC
 Group M Worldwide LLC Advertising/Marketing ServicesCommercial Services GroupM Worldwide, Inc. engages in the provision of advertising and marketing services. It offers strategy and business development; media investment; technology; brand safety; and content services. The company is headquartered in New York, NY. | Advertising/Marketing Services | President | |
2Sixty Technologies Ltd.
 2Sixty Technologies Ltd. Packaged SoftwareTechnology Services Part of WPP Plc, 2Sixty Technologies Ltd. is a holding company based in London, UK. | Packaged Software | Director/Board Member |
Statistics
International
| United Kingdom | 11 |
| United States | 3 |
Sectoral
| Commercial Services | 7 |
| Consumer Services | 3 |
| Technology Services | 3 |
| Finance | 2 |
| Miscellaneous | 2 |
Operational
| Director/Board Member | 11 |
| Director of Finance/CFO | 3 |
| Chief Operating Officer | 2 |
| President | 2 |
| Corporate Officer/Principal | 1 |
Most connected contacts
| Insiders | |
|---|---|
| Colin Barlow | 11 |
| Nicholas Theakstone | 4 |
| Harry Harcus | 1 |
| Stuart Diamond | 1 |
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