Itay Erlich

Fairtility Ltd. is a company based in Tel Aviv, Israel that is advancing reproductive care through the power of transparent AI. Fairtility's flagship software, Chloe, is an AI-based decision support tool that provides clinicians complete visibility into clinical and laboratory parameters crucial to improving reproductive care outcomes in IVF, fertility preservation, and egg donation. The Israeli company aims to expand Chloe's application across the entire reproductive care journey, from assessing infertility causes to optimizing embryo transfer. Fairtility believes that transparency is critical when AI intersects with human life, and they are at the forefront of the new frontier of IVF data. The company was founded by Eran Eshed, Assaf Ben-Meir, and Itay Erlich, with Eran Eshed serving as the CEO since incorporation.