Dirk de Groot

Lely Holding BV is a Dutch company that offers a wide range of products for the agricultural sector, including milking robots, care products, automated feeding systems, and barn cleaners. The private company is based in Maassluis, the Netherlands. The company also provides turf management equipment such as broadcast spreaders, weeders, thatchers, and accessories through their Lely Turf division. The company specializes in supporting large dairy farming operations through their Dairy XL team, which offers automation solutions such as the Lely Astronaut robotic milking system. The company also provides technical support and advice to ensure equipment durability. Lely Holding was founded in 1948 by Cornelis Lely and Arij van der Lely, and the CEO is André van Troost.