Derek Allen

Corporate Officer/Principal at GfK Custom Research, Inc.

Commercial Services

Consumer Services

Profile

Derek Allen has been Executive Vice President of GfK Custom Research North America since November 14, 2007.
Prior to joining GfK Custom Research North America, he was Senior Vice President of Marketing Science for Research International and Senior Vice President and Director of Research for Market Probe, Inc. Dr. Allen received a BA degree in Communication from the University of Southern California's Annenberg School of Communication and a PhD in Business Administration and Mass Communication Research from the University of Wisconsin.

Derek Allen active positions

Companies	Position	Start
GfK Custom Research, Inc. GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999.	Corporate Officer/Principal	2007-11-13

All active positions of Derek Allen

Former positions of Derek Allen

Companies	Position	End
Market Probe, Inc. Market Probe, Inc. Miscellaneous Commercial ServicesCommercial Services Market Probe, Inc. provides marketing research and consulting services. It offers strategic guidance and business solutions. The firm continues research and development efforts in customer retention forecasting systems, resource allocation optimizers, key driver analysis, linkage models, and data mining software. The company was founded by Tanniru R. Rao in 1976 and is headquartered in Milwaukee, WI.	Chief Tech/Sci/R&D Officer	-
Research International USA, Inc. Research International USA, Inc. Miscellaneous Commercial ServicesCommercial Services Research International USA Inc. provides market research services like branding, consumer relationships, conducting ad hoc research projects, large scale tracking studies and internet research. The firm also provides custom market research services covering such issues as consumer insight, innovation and new media. It serves automotive, energy and utilities, financial services, health care, retail and technology industries. The company is headquartered in Chicago, IL.	Corporate Officer/Principal	-

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Training of Derek Allen

University of Wisconsin	Doctorate Degree
University of Southern California	Undergraduate Degree

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Linked companies

Private companies	3
GfK Custom Research, Inc. GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999.	Commercial Services
Research International USA, Inc. Research International USA, Inc. Miscellaneous Commercial ServicesCommercial Services Research International USA Inc. provides market research services like branding, consumer relationships, conducting ad hoc research projects, large scale tracking studies and internet research. The firm also provides custom market research services covering such issues as consumer insight, innovation and new media. It serves automotive, energy and utilities, financial services, health care, retail and technology industries. The company is headquartered in Chicago, IL.	Commercial Services
Market Probe, Inc. Market Probe, Inc. Miscellaneous Commercial ServicesCommercial Services Market Probe, Inc. provides marketing research and consulting services. It offers strategic guidance and business solutions. The firm continues research and development efforts in customer retention forecasting systems, resource allocation optimizers, key driver analysis, linkage models, and data mining software. The company was founded by Tanniru R. Rao in 1976 and is headquartered in Milwaukee, WI.	Commercial Services

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