Dean Stacey

Fish On Line (Pty) Ltd. is a Seafood Trading company registered in the Republic of South Africa established in 1999. However, the combined experience of its shareholders exceeds 65 years. They know fish and they are Passionate about it. Although they offer a wide range of seafood products and services, it has a very specific approach to their business. The company's Values guide their Objectives, and their Supplier and Customer Relationships are key. The people of Fish On Line are equally important as this is the Essence and Identity. They believe in harnessing each individual’s talents to the best in order to give the server their customers have come to expect from them. Furthermore they subscribe to a code of conduct determined by themselves, guided by industry regulations and the Long Term Sustainability of the resource. As registered Importers and Exporters of Quality Seafood they endeavor to supply only the best quality to their markets by sourcing from the best suppliers. To this end they have joined an international group of companies that are specialist in their individual fields. This gives them an international footprint with all the obvious benefits. For example, this gives them a risk free purchase platform as well as the product and market information from tried and tested ideas and products. The company's purchase platform includes South America, Africa, Europe and the Middle and Far East. Fish On Line’s primary focus is in the Catering and Retail sectors. To these markets they supply a range of fillets and portions in various sizes depending on the customer’s requirements. They are involved in the process from design to delivery and are able to give the client commitment on price and quality based on their demand forecasts. Distribution is made on a national level through their appointed transporters and distributors. They are also suppliers of Top Quality Bait products to the Hake and large pelagic fleets that visit their shores.