Daniel Prümers

Part of Triple Lift, Inc., 1plusX AG is a data cleanroom solution provider that helps advertisers and publishers form first-party, privacy-secure data collaborations. The company is based in Pfäffikon, Switzerland. 1plusX's award-winning first-party data management platform and predictive modeling capabilities enable advertisers to free themselves from third-party cookies and gain viewer attention with their first-party data. The Swiss company's connected TV solutions and audience management tools help create and activate high-quality audiences tailored to marketing goals. 1plusX's machine learning and lookalike modeling capabilities expand and enrich audiences with the quality expected, transforming first-party data into extraordinary assets with the power of interconnected data solutions built on advanced AI. The company was founded in 2014 by Thomas Hofmann, Stephanie Schoss, Jürgen Galler, Joachim Werner Peter Schoss. Jürgen Galler has been the CEO since 2014. 1plusX was acquired by Triple Lift, Inc. on March 21, 2022 for $160.64 million.