Carla Hassan
Sales & Marketing at JPMORGAN CHASE & CO.
Profile
Carla Hassan is the Chief Marketing Officer of Citi.
Carla joined Citi in 2018 as Chief Brand Officer and led efforts to bring Citi's mission of enabling growth and economic progress to life around the world.
In this role, Carla oversaw Corporate Branding, Advertising, Sponsorships, Experience and Media, as well as Insights and Analytics.
Prior to joining Citi, Carla was the Executive Vice President and Global Chief Marketing Officer of Toys “R” Us.
In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group.
In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai.
Prior to that, Carla held several marketing roles at The Kellogg Company, overseeing well-known brands including Keebler, Rice Krispies Treats and Eggo.
Carla serves on the advisory board of the Association of National Advertisers’ #seeher initiative and was named a 2016 Ad Age “Woman to Watch”.
Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management.
Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.
Carla Hassan active positions
Companies | Position | Start |
---|---|---|
JPMORGAN CHASE & CO. | Sales & Marketing | - |
The Advertising Council, Inc.
The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Director/Board Member | 2019-04-10 |
Lunch Partners GP LLC
Lunch Partners GP LLC Investment ManagersFinance Lunch Partners GP LLC (Lunch Partners) is a venture capital firm founded in 2017. The firm is headquartered in New York. | Private Equity Investor | - |
Former positions of Carla Hassan
Companies | Position | End |
---|---|---|
Toys "R" Us, Inc.
Toys "R" Us, Inc. Specialty StoresRetail Trade Toys "R" Us, Inc. engages in the distribution and retail of toys and baby products. The firm's products include Hello Kitty City Cruiser, Bugaboo Cameleon and Bugaboo Donkey Strollers, Buckyballs high-powered magnet sets and Hug and Tugs, Puppy and Monkey. It offers a selection of private label merchandise under names such as Babies "R" Us, Journey Girls, Imaginarium, Fast Lane, You and Me, Just Like Home, True Heroes, Totally Me!, Dream Dazzlers, and Fao Schwarz. The company was founded by Charles P. Lazarus in February 1948 and is headquartered in Wayne, NJ. | Private Equity Investor | 2018-05-30 |
PEPSICO, INC. | Private Equity Investor | 2017-01-31 |
Training of Carla Hassan
University of Colorado Boulder | Undergraduate Degree |
Thunderbird School of Global Management | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Listed companies | 2 |
---|---|
JPMORGAN CHASE & CO. | Finance |
PEPSICO, INC. | Consumer Non-Durables |
Private companies | 3 |
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The Advertising Council, Inc.
The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Commercial Services |
Lunch Partners GP LLC
Lunch Partners GP LLC Investment ManagersFinance Lunch Partners GP LLC (Lunch Partners) is a venture capital firm founded in 2017. The firm is headquartered in New York. | Finance |
Toys "R" Us, Inc.
Toys "R" Us, Inc. Specialty StoresRetail Trade Toys "R" Us, Inc. engages in the distribution and retail of toys and baby products. The firm's products include Hello Kitty City Cruiser, Bugaboo Cameleon and Bugaboo Donkey Strollers, Buckyballs high-powered magnet sets and Hug and Tugs, Puppy and Monkey. It offers a selection of private label merchandise under names such as Babies "R" Us, Journey Girls, Imaginarium, Fast Lane, You and Me, Just Like Home, True Heroes, Totally Me!, Dream Dazzlers, and Fao Schwarz. The company was founded by Charles P. Lazarus in February 1948 and is headquartered in Wayne, NJ. | Retail Trade |
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