Brenda Holder

The Indigenous Tourism Association of Canada is a non-profit organization established in 2015 that aims to grow and promote the indigenous tourism industry across the country. The private company is based in Vancouver, Canada. The organization develops relationships with groups and regions with similar mandates to enable collective support, product development, promotion, and marketing of authentic indigenous tourism businesses in a respectful protocol. ITAC supports the growth of indigenous tourism and addresses the demand for development and marketing of authentic indigenous experiences. Keith Henry has been the CEO of the Canadian company since 2015.

The Canadian Tourism Commission operates as a national tourism marketing organization that promotes tourism in Canada. Its programs include millennial travel and signature experiences. The company was founded in 1995 and is headquartered in Vancouver, Canada.