Profile
Andy Rigg is a transformational brand builder with an unrivalled record of success rejuvenating brands such as Lee Cooper, Ben Sherman and Puma and positioning them for international growth.
His proven approach assures maximum impact with a track record of minimizing costs.
Following Emerisque’s 2005 acquisition of Lee Cooper, Rigg orchestrated the comprehensive reinvention of the century old denim brand through award-winning product innovation and provocative marketing, including brand associations with The Beatles and the British Olympic Team.
Andy Rigg active positions
| Companies | Position | Start |
|---|---|---|
Emerisque Brands UK Ltd.
 Emerisque Brands UK Ltd. Investment ManagersFinance Emerisque Brands UK Ltd (Emerisque) is a specialist UK private equity investment firm which was founded in 2003 by Ajay Khaitan, Angus Scrimgeour, William Knight, Arif Sarfraz and Sumantra Ghoshal. The firm is headquartered in the UK and having offices in the United states, Hong Kong, Jersy and Luxembourg. | Director/Board Member | 2003-12-31 |
Experiences
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1st degree connections
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Linked companies
| Private companies | 1 |
|---|---|
Emerisque Brands UK Ltd.
Emerisque Brands UK Ltd. Investment ManagersFinance Emerisque Brands UK Ltd (Emerisque) is a specialist UK private equity investment firm which was founded in 2003 by Ajay Khaitan, Angus Scrimgeour, William Knight, Arif Sarfraz and Sumantra Ghoshal. The firm is headquartered in the UK and having offices in the United states, Hong Kong, Jersy and Luxembourg. | Finance |
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