Ana Maria G. Ordoveza

Perfumeria Española Corp. is a Filipino joint venture company between Perfumeria Gal S.A. and Chemical Industries of the Philippines, Inc. The company is based in Makati City, Philippines. The company sells a full range of personal care products, including the prestigious Heno de Pravia line, which has been a popular product in the Philippines for several decades. The company relies on two main quality sub-manufacturers and has successfully captured a niche in the baby product market with its line of baby health care products "For My Baby". The company has also developed a new line of products, including the Heno de Pravia Whitener Soap and the Heno de Pravia Whitening Cream, which cater to the Asian and African markets. The company hopes to enter the export market through this product line. In 2009, Perfumeria Española Corp. was acquired by Perfumeria Española Corp./Management/ from Chemical Industries of the Philippines, Inc. for $0.36 million.