Accenture has agreed to acquire Parsionate, a data consultancy specializing in modern data products and data foundation services, ranging from data strategy development to technology implementation.

Parsionate will strengthen Accenture's data and artificial intelligence (AI) capabilities in Europe and enhance the company's ability to deliver innovative data-driven solutions for clients in these markets.

Accenture points out that according to a study, 75% of executives plan to increase their spending on data and AI in 2024, compared with 50% who increased their spending in 2023.


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