Lincoln Financial Group announced that Brian Kroll will be appointed Executive Vice President, Head of Retail Life and Annuity Solutions, effective May 16, 2024. Kroll will report to Chairman, President and CEO Ellen Cooper and will be a member of the company?s Senior Management Committee. He will be responsible for all aspects of the company?s Life Insurance and Annuity businesses, including product manufacturing, underwriting, new business, inforce operations and strategic planning.

Kroll has more than 30 years of industry experience. Previously, he was at Lincoln for 18 years in various leadership roles, most recently leading the Annuity business until 2022. During his time at the company, Kroll had a track record of developing products with strong customer value propositions that delivered high risk-adjusted returns under varying market conditions.

He spearheaded the launch of Lincoln?s registered index-linked annuity (RILA) product category and expanded its fixed indexed annuity offerings, and throughout his tenure, he served as a critical strategic partner to Lincoln?s Distribution organization. Prior to Lincoln, Kroll held senior product management and actuarial roles across both life insurance and annuities at several large insurance companies, including MetLife, Manulife and SunLife. He has served on executive committees and advisory boards for the ACLI and LIMRA, as well as on the Corporate Advisory Council of the International Association of Black Actuaries.

Additionally, in his past tenure at Lincoln, he was an executive sponsor of the company?s Latino Business Resource Group. Matt Grove, EVP was previously responsible for Lincoln?s wealth management and insurance solutions businesses. Grove will serve as an advisor for a period of time to ensure a smooth transition following the May 6, 2024 close of Lincoln?s wealth management transaction with Osaic Inc.