EBANX Integrates Botón Bancolombia and Simplifies Payments for Cross-Border Digital Commerce in Colombia
December 14, 2023 at 09:30 pm EST
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EBANX announced the direct integration of Botón Bancolombia, a payment method created by Bancolombia bank, to be part of its array of available payment methods in Latin America. This strategic partnership aims to streamline and enhance the bank transfer experience within the digital economy in the country, creating access and connecting people and businesses in Colombia to the global digital commerce market, contributing to increased conversion rates and payment processing efficiency. Available to more than 19 million individual customers of Bancolombia, especially its more than 10 million active digital customers, Botón Bancolombia allows users to make convenient and secure bank transfers when purchasing products and services online, from various digital commerce sectors such as streaming, SaaS, gaming, travel, online retail, among others.
EBANX merchants can integrate this solution into their checkout, offering to their customers with Bancolombia accounts a payment option that emphasizes simplicity with just a few easy steps. Recurring payment features will be available in Second Quarter of 2024, improving customers' payment experience for digital commerce merchants with subscription services.
Bancolombia S.A. (Bancolombia) is a financial institution engaged in providing a range of financial products and services to a diversified individual, corporate, and government customer base throughout Colombia, Latin America and the Caribbean region. The Bank operates through 10 segments: Banking Colombia, Banking Panama, Banking El Salvador, Leasing, Trust, Investment Banking, Brokerage, Off Shore and All other. It delivers its products and services through its regional network comprising Colombia's non-Government owned banking network, El Salvador's financial conglomerate by gross loans, Guatemala's bank, Panama's bank and off-shore banking subsidiaries in Panama, Cayman and Puerto Rico, as well as subsidiaries in Peru. The Bank and its subsidiaries offer Savings And Investment, Ahorro A La Mano, Financing, Mortgage Banking, Factoring, Financial and Operating Leases, Capital Markets, eTrading, Cash Management, Foreign Currency, Bancassurance, Investment Banking and Trust Services.