Comscore, Inc. Reports Consolidated Impairment of Goodwill for the Fourth Quarter Ended December 31, 2024
March 06, 2024 at 04:00 pm EST
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Comscore, Inc. reported consolidated Impairment of goodwill for the fourth quarter ended December 31, 2024. For the quarter, the company reported impairment of goodwill of $34,100,000.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.