(Alliance News) - Safilo Group Spa announced Thursday that it has signed a perpetual licensing agreement with Authentic Brands Group for Eyewear by David Beckham, replacing the previous contract expiring at the end of 2030.

Under the new agreement, Safilo will continue to manage the entire value chain, from the design phase, a creative process led by David Beckham, to production and global distribution.

Following the announcement in 2019, in 2020, David Beckham launched his first Eyewear by David Beckham collection-the new eyewear brand designed by the former soccer player in partnership with Safilo Group and available worldwide.

"Inspired by his many years as a global style icon, David Beckham has collaborated closely with Safilo's design team to bring to life a comprehensive offering of sunglasses and prescription frames. The collections, spring/summer and fall/winter, are made with craftsmanship, high-quality materials, elegant designs and distinctive details," the company explained.

"We started 2024 with important news for our licensed portfolio, with the early renewal of some of our most relevant partnerships. This agreement now marks another milestone in our strategy. The transformation of the partnership with David Beckham into a perpetual license adds another pillar to our portfolio, securing us one of the most successful eyewear brands in recent years," said Angelo Trocchia, chief executive officer of Safilo Group.

"Since the beginning of our fruitful partnership in 2019, we have always offered our customers and end consumers high-quality collections, which have enabled Eyewear by David Beckham to grow and become a leading brand in the premium men's segment globally and, thanks to David's international following, a strong point of Safilo's digital universe. We will continue to work together to maximize brand awareness and reach globally

worldwide."

"I look forward to continuing to create and innovate with Safilo's amazing team in the coming years. I am so proud of what we have built since the birth of the first Eyewear by David Beckham collection in 2020, the result of important collaborative work with a brilliant and creative team," said David Beckham. We will continue to focus on developing extraordinary designs, and it excites me to imagine where we will take this business in the future."

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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