Senior has still an uptrend and is going toward its highest level.

The economic and financial situation of the company is still strong. Estimated sales from Thomson Reuters consensus are encouraging.
Most of the analyst covering the share are buying the stock with a target around 251 GBp.

Technically, the security is in an uptrend on all time scales and it is supported by moving averages. The bullish trend will not be stopped until prices are above the GBp 238.3 short term support. This trend should allow the stock to reach its GBp 248.9 long term resistance, which will be the first target price.

The strategy will be to take a long position the stock around GBp 238 in order to target the GBp 525. A stop loss will be set at GBp 233.2.