--McDonald's is preparing to launch a $5 meal deal in the United States, Bloomberg reports, citing a person familiar with the matter.

--The deal may include a McChicken or a McDouble plus fries and a drink, the person said.

--Operators have expressed concerns that the promotion could lead to losses, the person said, and McDonald's enlisted a monetary contribution from Coca-Cola to reduce the impact on franchise profitability.

--McDonald's declined to elaborate further, besides referring to CEO Chris Kempczinski's statement that the chain must focus on affordability, while Coca-Cola declined to comment.


Full article at https://www.bloomberg.com/news/articles/2024-05-10/mcdonald-s-mcd-readies-5-meal-bundle-to-lure-diners-back-into-stores?srnd=homepage-uk


Write to ben.glickman@wsj.com; @benglickman


(END) Dow Jones Newswires

05-10-24 1301ET