The Boeing Company reaches a strategic entry point and has a considerable potential.

From a fundamental viewpoint, the company shows positive information with an estimated PER of 16x for 2015. Furthermore, the EV/Sales ratio is 0.93x and it confirms the low valuation. Revenues and margins growth rates add relevance to this investment and so does a strong consensus with an 25% potential considering the average target price at USD 154.

In the short term, the bearish trend should know a weakening close to the USD 121.4 mid-term support. A new bullish trend could form towards USD 138

Ideally, investors will take a long position nearby the USD 121.4 support, in order to benefit from a technical rebound. The USD 127.06 is the first goal and then USD 138. This strategy should be covered by a stop loss placed under the USD 121.4 support because a breakdown of this level would invalidate it.