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Because of somewhat disappointing forecasts,
In related news,
- Although that figure represented a decline of 4.3 percent, analysts had expected an even bigger drop. They predicted sales between
$90 billion and$90.3 billion . -
Although revenue from iPhone sales fell 10 percent in this second fiscal quarter, CEO
Tim Cook said that makes sense. In past quarters,Apple sold exceptionally more iPhones as supply problems caused by the corona pandemic were eliminated, he explained to investors. -
There were now particular fears of lower sales of iPhones in
China . According to finance directorLuca Maestri , that was a storm in a teacup: "We are very satisfied with our results inChina . The reality is different from what you might read." -
Cook joined him in this: "When you look at the best-selling smartphones in urban
China , you see that the top two are iPhones," according to him, "There were other products that did not do as well. We clearly still have work to do."
To follow: The
- Cook would not disclose sales figures for the
Apple Vision Pro, the Mixed Reality headset that brings the virtual world into the real world through glasses. The company released the Vision Pro in February to great interest. Reports did subsequently emerge that sales would be disappointing and forecasts were revised.-
However, the CEO expressed optimism, "More than half of the Fortune 100 companies have already bought
Apple Vision Pros and are exploring innovative ways to use them. (...) And this is just the beginning".
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However, the CEO expressed optimism, "More than half of the Fortune 100 companies have already bought
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Around artificial intelligence (AI),
Apple does not seem to be moving as fast as its competitors. Cook reported thatApple will make "significant investments." This is mainly expected to involve new powerful computer chips.-
Later this year, new Macs should hit the market with more powerful processors that can do more with AI. Mac sales also continued to grow solidly this quarter, driven by the launch of the new
Macbook Air . - The next upgrade to the iPhone will also get new chips tuned for AI. In addition, there will be a slightly larger screen.
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Cook is expected to talk more about
Apple 's plans with AI at theWorldwide Developers Conference in June. Now he already talked about "some very exciting things." So wait and see ifApple will come up with the well-known "One more thing" then.
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Later this year, new Macs should hit the market with more powerful processors that can do more with AI. Mac sales also continued to grow solidly this quarter, driven by the launch of the new
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