Stifel maintains its 'hold' rating on Swatch shares, with a price target lowered from 225 to 215 Swiss francs (CHF).

The analyst indicates that he has adopted a more conservative view of the outlook for the Swiss watch industry for the remainder of 2024, taking into account a greater annual decline for mainland China (representing 1/3 of the Group's sales).

Against this backdrop, Stifel has announced a further reduction in its earnings before interest and taxes (EBIT) forecasts for fiscal 2024 and 2025, by 4% and 6% respectively.

'The share is unlikely to revalue as long as Chinese consumer trends remain weak and inflation weighs on demand from Western consumers aspiring to luxury', concludes the analyst.


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