PVR INOX has announced the opening of a new cinema, PVR Cinemagic at Ambience Mall, Gurugram. The 4-screen multiplex introduces two unique theme-based auditoriums, Space and Forest along with the multi- sensory 4DX and the Kid's auditorium Playhouse each catering to diverse customer preferences. With the addition of PVR Cinemagic, PVR INOX continues its commitment to provide the most experiential out-of-home entertainment experiences across India.

This marks the 14th cinema in Gurugram, bringing the total screen count to 64 in the city. In Haryana, PVR INOX now operates 22 properties with 93 screens, and in North India, it boasts 101 properties and 459 screens. The distinctive theme-based auditoria - Forest transports viewers to a serene environment with its green hues and nature-inspired design, while the Space auditorium creates an intergalactic adventure with its blue and black color scheme, include a themed rainforest and out of space audio track that immerses the audience and takes their experience to new heights upon settling in their seat, before the on screen feature begins.

With a total seating capacity of 397 guests, the new cinema is equipped with the theatrical technology with Dolby 7.1 sound, 2K laser projection and 3D enabled screens. PVR Cinemagic features a 4DX auditorium that incorporates on-screen visuals with synchronized motion seats and environmental effects such as water, wind, fog, scent, snow and more, to enhance the action on screen for an immersive multi-sensory cinematic experience. Further, the Playhouse auditorium is a one-of-a-kind movie theatre designed to captivate younger audiences with vibrant colors, playful elements, and a specially curated seating arrangement accompanied by slides.

The foyer of PVR Cinemagic is a testament to sophistication and modernity, featuring opulent finishes and modern design elements. LED columns create a dynamic atmosphere, while cozy seating spaces and framed artworks celebrating legendary actors and actresses add to the ambiance. The cinema promises culinary delight with a gourmet menu curated by celebrity chefs, featuring cinema classics and seasonal favorites.