Heineken N.V. : Buy the stock above EUR 49.5
Entry price | Target | Stop-loss | Potential |
---|---|---|---|
€49.25 | €54.5 | €47.9 | +10.66% |
From a fundamental viewpoint, despite a high valuation, analysts polled by Thomson Reuters have regularly revised upward the earning per share estimates. Consequently, profitability is improving, showing a relatively good financial health of the company.
Since several months, the stock has initiated a sharp bullish trend mainly due to strong fundamentals. The move could be continued, supported by the 20-day moving average, and return to its highest price levels.
Therefore, investors will benefit from the signal given by the crossing of the EUR 49.5 resistance to take a long position in the stock. The objective will be set near EUR 54.5. Once the position is opened, a stop loss should be fixed under effective entry point to guard against a trend reversal (below 20-day moving average).