Behind the brands: Meet some of the brilliant minds behind your favorite Hasbro products.
May 16, 2024 at 10:07 am EDT
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THE ROLE.
I lead Global Merchandise for Licensed Consumer Products
at Hasbro, which means finding opportunities to extract
Behind the
value from our franchise IP across multiple categories - so
consumers can enjoy their favourite brands in as many
Brands
People! I am fortunate to be in a global role, which affords me
iterations as possible.
THE BEST PART OF THE JOB.
Meet some of the brilliant
the opportunity to forge life-long relationships with wonderful
minds behind your favorite
people: team members, partners, licensees, retailers; I get
Hasbro products.
energy from these inspirational people all over the world.
A TEAM WITH HEART.
My team is special. There's an inherent sense of all-in support,
manifested through integrity in how we work together,
communicate, and practice ourbusiness with heart, empathy,
and a winning focus. I try to inspire my team to be agile, to learn, and to push into new ways ofworking so that we can succeed together.
GO FOR IT.
Some of the best advice I've received is: don't be afraid to take on risks and challenges. Stepping out of your comfort zone can be intimidating, but it's the most valuableway to learn and grow - both professionally and personally.
MARIANNE JAMES
MAKE TIME FOR PLAY.
My two little boys keep me busy when I'm not at work - and
SVP Licensing
they keep the inner child in me well and truly thriving!
Licensed Consumer Products
WHAT'S NEXT...
Now thatI'm in a global role, I'm looking forward to visiting local markets to spendtime with key licensees and retailers in person, lean into themarket dynamics, and continue refining our global merchandise vision and strategy. I'm also very excited about scaling LITTLEST PET SHOP and FURBY intomulti-category licensing programmes, following the lead of the new LITTLEST PET SHOP toys from our partners at Basic Fun!, the success of FURBY and FURBLETS, and more recently our FURBY x Cakeworthy halo partnership. Lots to look forward to!
Hasbro Inc. published this content on
16 May 2024 and is solely responsible for the information contained therein. Distributed by
Public, unedited and unaltered, on
16 May 2024 14:06:06 UTC.
Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (89.3%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (10.7%).
The United States account for 60.2% of net sales.
HASBRO, INC. 
