The latest "Your Data, Your AI" study from Salesforce suggests that trust is the key to unlocking AI's ROI. Nearly two-thirds of C-suite executives say trust in AI drives revenue, competitiveness, and customer success. The research also reveals that accurate and secure data are top factors for trusted AI, however, more than half of workers say it's difficult to find trusted AI tools - indicating that many companies are not realizing the full value of AI for their business. [...]

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salesforce.com Inc. published this content on 13 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 May 2024 13:18:10 UTC.