Kering gained ground on the Paris Bourse on Friday after Deutsche Bank upgraded its recommendation on the French luxury goods group to "buy".

After twenty minutes of trading, the share gained 1.7%, the second-biggest gain on the CAC 40, behind Worldline (+2.4%), which continued its technical rebound.

In a research note, analysts at the German bank believe that the turnaround achieved by the owner of Saint Laurent, Bottega Veneta and Balenciaga has been underestimated by the market.

Kering remains one of the world's largest luxury groups, but also one of the most controversial stocks in the sector", they point out in their study.

"Although the company is currently in recovery, we believe that the medium-term potential of the Gucci brand is significantly undervalued", the analysts add.

Despite the current economic slowdown, Deutsche Bank thus sees an attractive profile for the stock from a medium-term perspective, and for the most patient investors.

Its price target, raised from 510 to 540 euros, suggests a potential upside of almost 40%.

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