Arcelik-Whirlpool EMEA Deal to Be Referred to Phase 2 Investigation, UK Watchdog Says
October 11, 2023 at 02:38 am EDT
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By Michael Susin
The Competition and Markets Authority said that it will refer the acquisition by Arcelik of Whirlpool Corporation's EMEA unit for a phase two investigation.
The CMA said on Wednesday that the decision comes after both parties didn't offer any undertakings over the phase one probe.
Whirlpool Corporation is a global kitchen and laundry company. The Companyâs segments include Major Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes major home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Europe, the Company markets and distributes major domestic appliances under the Whirlpool, Indesit, Hotpoint, Bauknecht, Ignis, Maytag and Privileg brand names. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names.