AGCO Corporation announced the grand opening of The Fendt Lodge in Jackson, Minnesota, May 1, 2024. The 16,000-square-foot world-class customer experience center is adjacent to AGCO's Jackson manufacturing facility and serves as the official home for Fendt in North America. It boasts a Fendt history center and will be the site of customer visits, launch events, dealer meetings, and corporate gatherings.

The Lodge is open for public visits beginning May 2, 2024. The lodge's grand opening was celebrated over two days, including an insider's preview on April 30 that highlighted longtime Fendt farmer-customers, dealers and AGCO employees. The May 1 ribbon-cutting ceremony contracted an impressive crowd of state and local officials, national and local media, AGCO leadership and employees.

Attendees at both events were treated to tours of the new facility, comments from dignitaries, lunch, live music and guided tours of the Jackson manufacturing factory. The Fendt Lodge is designed in the grand style of a traditional Midwestern lake lodge, complete with a theater and conference rooms, historical and educational exhibits, product displays and Fendt equipment simulators and a merchandise shop and coffee bar. It serves as the brand's North American hub for dealer training, sales meetings and brand celebrations while also introducing farmers and visitors to Fendt's unique brand values, product innovations and test track driving opportunities.

Tours of AGCO's Jackson manufacturing facility, where Fendt's award-winning track tractors and Rogator applicators are built, are also available. The Fendt Lodge are located at 202 Industrial Parkway, Jackson, Minnesota, 56143.