WRIT Media Group, Inc. announced that, it has hired Alexander Keselman as its Chief Technology Officer. Mr. Keselman will have responsibility for software project development, as well as overseeing the growing company's product support activities for Pelecoin. Mr. Keselman has over two and a half decades of experience in software development and project management in the fields of finance and capital markets. His expertise includes advanced technical knowledge of software engineering, programming and product development lifecycles, as well as a clear understanding of business needs and requirements. During the past fifteen years, Keselman has participated in and managed a number of complex financial software projects for several large banks, including Bank Hapoalim, Bank Leumi, and Bank of Israel, and for two stock exchanges; the Tel Aviv Stock Exchange and the Ukrainian Stock Exchange. In addition, Keselman has led the development of multiple software design products for such e-commerce companies as R2Net, and Kontera.