WRIT Media Group, Inc. announced the formal launch of Pelecoin -- a unique digital currency and the first product in a family of unprecedented cryptocurrency and Blockchain technology solutions, acquired through the previously announced Pandora Venture Capital transaction. Pelecoin is a cryptocurrency platform that provides secure digital currency products and services -- including wallets, exchanges, loyalty rewards, and merchant integration -- to consumers and businesses around the globe. The online platform allows users to send money to any Pelecoin wallet; send and receive Pelecoins; shop online; and to store Pelecoins. The platform also enables merchants and payment platforms to accept Pelecoin digital currency. Additionally, new coins are distributed between active users (miners) whose computers participate in the generation process. This model obligates the users to have not only a very deep knowledge of software programming, but also expensive computer equipment. As time passes, the process becomes more sophisticated and expensive, and less accessible to new miners. Pelecoin's emission system differs in that it is based on a simple proprietary algorithm, making it accessible to all and clear to its users. The system generates Pelecoins based upon a set of rules and events that increase the currency's worth, such as: new user registration; acceptance of Pelecoin for real goods or services; and trade between Pelecoins and real currencies (USD, Euro, etc.). The initial distribution of newly generated coins is based on user's participation in an event. The emission and distribution of coins follow simple rules, allowing unexperienced users to actively participate in the process and to earn significant amounts of coin in a short period of time. Instead of complicated searches for crypto configurations demanded by other crypto currency systems, Pelecoin automatically increases account based upon the participation in a simple "value" event.