Recognition Affirms Virgin Mobile USA's Commitment to Innovative Retail Strategy

WARREN, N.J., Sept. 25 /PRNewswire-FirstCall/ -- Senior executives from the nation's largest retailers, including Target, Supervalu, Wal-Mart, Best Buy and others, have recognized Virgin Mobile USA, a leading provider of wireless services without annual contracts, as an outstanding supplier of cell phones, honoring the company today with a coveted Silver Circle SPARC award. The recognition is part of the retail industry's national awards program, otherwise known as the Supplier Performance Awards by Retail Category, in which retailers elect top suppliers based on such traits as new product innovation, service programs, delivery commitments, replenishment, advertising support and overall account management.

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"There is no higher accolade than being recognized by one's retail partners," said Retailing Today Editor in Chief and Associate Publisher Tim Craig. "Being a SPARC winner quite simply means that a supplier has risen to best-in-class status."

The SPARC program, which has been administered by the publishers of Retailing Today for the past three decades, assembles buyers, merchandise managers and chief merchandising officers to vote for their choice of suppliers based on a set of criteria deemed vital to the merchandising ranks. This year, 60 separate merchandise categories were considered for a SPARC award.

"Virgin Mobile USA is honored by this award and proud that our retail partners recognize the commitment we have to customer satisfaction. We continue to work closely with our partners' retail merchandising teams to provide effective displays, efficient supply chain management, and superior customer service," said Joel Silverman, Vice President of Sales, Virgin Mobile USA.

Virgin Mobile USA will be presented with the Silver Circle SPARC award at this year's annual gala tonight in Chicago at the Harold Washington Library.

For more information about SPARC, including names of participating retailer companies as well as a full list of judging criteria, visit www.sparcawards.com.

About Virgin Mobile USA

Virgin Mobile USA, Inc. (NYSE: VM), through its operating company Virgin Mobile USA, L.P., offers more than five million customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Virgin Mobile USA is known for its award-winning customer service, add back PC Magazine info - and 90% of its own customers report satisfaction with its service. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at http://www.helio.com/.

WEB SITE

http://www.virginmobileusa.com/

http://www.helio.com/

SOURCE Virgin Mobile USA, Inc.