Veritone, Inc. and Engage Digital Partners announced a multi-year agreement with World Horse Racing to use Veritone?s Digital Media Hub (DMH) as its exclusive AI-powered, intelligent asset management platform. In partnership, Veritone and Engage Digital Partners will utilize DMH to automate the curation and activation of all World Horse Racing media content, providing the foundation for current and future media management, distribution and monetization activities. World Horse Racing is an international digital media organization established by five iconic horse racing entities ?

Ascot Racecourse, the Breeders? Cup, The Hong Kong Jockey Club, Goodwood Racecourse and the Victoria Racing Club. The organization provides global horse racing fans with exclusive sport and lifestyle content and behind-the-scenes access from thoroughbred racing.

By using DMH, World Horse Racing can quickly accelerate content collaboration and sharing, reducing days of work to just minutes. DMH answers many of the challenges World Horse Racing and other sports organizations face including global distribution, controlled access to large-scale media archives, content monetization and centralized functionality for remote production environments. DMH creates efficiencies in media workflows and enables rights owners to monetize their content.

Designed for content owners in media and entertainment, DMH is a white-label, cloud-native media hub that allows customers to immediately access, search, manage, share and monetize all media types including video, audio, images and documents. DMH automatically ingests content and runs it through multiple AI cognitive engines to provide superior search and discovery capabilities. Content rights owners can also monetize their archives by using Veritone?s Content Licensing services or by utilizing DMH as their own e-commerce marketplace.