CBS Has the Largest First-Half Lead By Any Network in Viewers Since 1987-88

CBS Has 14 of the Top 20 Program in Viewers - The Most By Any Network Since the Advent of People Meters (1987)

Network is Also First in Adults 18-49 With Six of the Top 10 Shows, its Most Since 1987-88

CBS concluded the first half of the 2011-2012 season as #1 in viewers and adults 18-49 with some historic benchmarks in both measures, according to Nielsen most current ratings through Jan. 1, Week 15 of the season.

2011-2012ViewersAdults 18-49Adults 25-54

CBS   12.10m  3.2   4.1

NBC    7.37m   2.5   3.0

ABC    8.70m   2.5   3.1

FOX    8.57m   3.1   3.5

2010-2011

CBS    +2%   +7%   +2%

NBC   -9%   -11%   -6%

ABC    -1%     n.c.   n.c.

FOX   +14%   +15%   +17%

Source:  Nielsen NPM 9/19/11-1/1/12 vs. 9/20/10-1/2/11; most current data

First-Half Highlights in Viewers

  • With 12.10 million viewers, this is the best delivery by any network during the first half of the season since 2006-07 (5 years), when CBS averaged 12.33 million viewers.
  • CBS leads the second place network (ABC) by +3.40m viewers.  This is the largest first-half lead for any network during the first half of the season since 1987-88, when NBC beat ABC by +4.8m viewers.
  • CBS has 14 of top 20 programs -more than any network since the advent of people meters in 1987.*
  • For the second consecutive year, CBS has 20 of the Top 30 shows, more than any network since people meters.
  • CBS has the most programs up from the year-ago time period (13). 

First-Half Highlights in Adults 18-49

  • CBS leads the first half of 2011-12 season in adults 18-49 for the second consecutive year and six of the past eight years.
  • CBS's 3.2 rating is the network's best first-half performance since the 2007-08 season (4 years).
  • CBS has six of the Top 10 programs, twice as many as last year and its most since people meters.
  • CBS has 10 of the Top 20 programs, its most since people meters and more than anynetwork since 1996-97 (NBC-12).*
  • CBS has the most programs up from the year-ago time period (14), five more than last year.

*Excludes specials, breakouts and pre/post game sports shows.

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