CBS Corporation : CBS CLOSES FIRST HALF OF THE SEASON #1 IN VIEWERS & A18-49; HITS SOME HISTORIC BENCHMARKS
January 04, 2012 at 03:59 pm EST
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CBS Has the Largest First-Half Lead By Any Network
in Viewers Since 1987-88
CBS Has 14 of the Top 20 Program in Viewers - The
Most By Any Network Since the Advent of People Meters
(1987)
Network is Also First in Adults 18-49 With Six of the
Top 10 Shows, its Most Since 1987-88
CBS concluded the first half of the 2011-2012 season
as #1 in viewers and adults 18-49 with some historic
benchmarks in both measures, according to Nielsen most
current ratings through Jan. 1,
Week 15 of the season.
2011-2012ViewersAdults 18-49Adults 25-54
CBS 12.10m 3.2
4.1
NBC 7.37m 2.5
3.0
ABC 8.70m 2.5
3.1
FOX 8.57m 3.1
3.5
2010-2011
CBS +2% +7%
+2%
NBC -9% -11%
-6%
ABC -1%
n.c. n.c.
FOX +14% +15%
+17%
Source: Nielsen NPM 9/19/11-1/1/12 vs.
9/20/10-1/2/11; most current data
First-Half Highlights in Viewers
With 12.10 million viewers, this is the best
delivery by any network during the first half of the
season since 2006-07 (5 years), when CBS averaged 12.33
million viewers.
CBS leads the second place network (ABC) by +3.40m
viewers. This is the largest first-half lead for
any network during the first half of the season since
1987-88, when NBC beat ABC by +4.8m viewers.
CBS has 14 of top 20 programs
-more than any network since the
advent of people meters in 1987.*
For the second consecutive year, CBS has 20 of the
Top 30 shows, more than any network since people
meters.
CBS has the most programs up from the year-ago time
period (13).
First-Half Highlights in Adults 18-49
CBS leads the first half of 2011-12 season in
adults 18-49 for the second consecutive year and six of
the past eight years.
CBS's 3.2 rating is the network's best
first-half performance since the 2007-08 season (4
years).
CBS has six of the Top 10 programs, twice as many
as last year and its most since people meters.
CBS has 10 of the Top 20 programs, its most since
people meters and more than
anynetwork since 1996-97
(NBC-12).*
CBS has the most programs up from the year-ago time
period (14), five more than last year.
*Excludes specials, breakouts and pre/post game
sports shows.
* * *
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Paramount Global is a media, streaming and entertainment company. The Company has three segments. TV Media segment consists of its broadcast operations: CBS Television Network, CBS Stations and its international free-to-air networks; domestic premium and basic cable networks, including Paramount+ with Showtime, MTV, Comedy Central, Paramount Network, The Smithsonian Channel, Nickelodeon, BET Media Group, CBS Sports Network and international extensions of certain of these brands, and domestic and international television studio operations. Direct-to-Consumer segment includes its portfolio of domestic and international pay and free streaming services, including Paramount+, Pluto TV, BET+ and Noggin. Filmed Entertainment segment consists of Paramount Pictures, Paramount Players, Paramount Animation, Nickelodeon Studio, Awesomeness and Miramax. Filmed Entertainment segment consists of Paramount Pictures, Paramount Players, Paramount Animation, Nickelodeon Studio, Awesomeness and Miramax.