NIKE, Inc. : JORDAN BRAND CELEBRATES CHRIS PAUL’S ARRIVAL TO LOS ANGELES WITH THE LAUNCH OF THE CP3.V
January 10, 2012 at 01:25 pm EST
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On Thursday January 5, Jordan Brand celebrated Chris Paul's
arrival to Los Angeles with a launch event for the Jordan
CP3.V. Chris Paul escorted media through an installation
that featured his new signature shoe, the Jordan CP3.V and
rooms modeled after the basketball court in the backyard of
his childhood home, his high school gym and the arena at
his college Alma Mater, Wake Forrest. Each room represented
definitive moments in Chris Paul's life that have helped
him evolve into the player he is today. As with the
installation, the Jordan CP3.V features a variety of
personal connections associated with Chris' life. From a
traction pattern made to aid CP's quickness, which he
developed early as a child, to his high school career
through 61 cut outs on the shoe to represent the 61 points
he scored in honor of his late grandfather. Chris also made
sure pay homage to his college, Wake Forest, by requesting
a black/vegas gold color way that will be heading to retail
in March just in time for the big tournament.
After giving media a tour of the installation, Chris Paul
and Jordan CP3.V designer, Tom Luedecke sat down for a Q&A
with the media in attendance.
The Jordan CP3.V was custom built for Chris Paul and his
unique high-speed style of play and for players looking to
be a step quicker than the competition. Designed with the
most lightweight, supportive technology available, the next
generation Flywire construction has made the Jordan CP3.V
the lightest CP3 model to date. Innovative Podulon
technology and the Phylon midsole combined with a Cushlon
upper gives players an impossibly quick response when
flying down the court.
The first colorway of the CP3.V will be available in the
U.S. on Wednesday, January 11, 2012 for a suggested retail
price of $120. Additionally, a White/Black-Cement Grey
colorway will release in February 2012, with a third
colorway, Black/Vegas Gold releasing in March 2012.
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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