New sponsorships are extending Kimberly-Clark Corp.'s 20-year relationship with Disney. For more than two decades, the company, has held a licensing agreement to use Disney characters on its products. Building on its that relationship, Kimberly-Clark announced last month it is re-branding baby care centers at Disney theme parks and on Disney cruise ships with the Huggies name.

The centers will have space for caregivers to have down time with their babies, change their babies and buy Kimberly-Clark baby products like diapers and wipes. Kimberly-Clark is currently working with the entertainment company on what the Huggies-branded baby care centers will look like. The centers are expected to open this summer.

Kimberly-Clark also stocks bathrooms in Disney parks and on its cruise liners with products from its professional line, which includes toilet paper and paper towels. Besides meeting Disney's restroom and hygiene needs, Kimberly-Clark is expanding its partnership with Disney by sponsoring its Disney Junior Live on Stage performances and park stroller rentals in Disney parks.