IQIYI Plans to Launch VR Location Across Major Chinese Cities
June 24, 2024 at 03:37 am EDT
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iQIYI announced plans to launch VR location based experiences across major Chinese cities this summer, with global expansion to follow.
The initiative aims to expand into offline commercial spaces and cultural tourism market. iQIYI's Luoyang VR Project, which debuted in Shanghai last year, will launch in Shenzhen this summer, alongside a new adaptation of the original thriller series Strange Tales of Tang Dynasty 2: To the West in Shenzhen and Beijing. Additionally, the highly anticipated VR immersive theater based on the hit drama series Love Between Fairy and Devil will soon open at Galaxy Macau and Shanghai, gearing up for the expected surge in summer travel. The existing projects in major Chinese cities such as Shanghai, Luoyang, Xi'an, and Hefei have welcomed over 100,000 visitors cumulatively as of June this year. Furthermore, iQIYI is preparing to take its VR projects to the global stage with locations such as Dubai and Bangkok in the pipeline, while also exploring opportunities in domestic Chinese cities like Harbin and Changchun.These projects leverage VR technology to modernize and expand the reach of Chinese culture, enhancing the long-term value of iQIYI's original IPs. Employing stunning theater sets, immersive audiovisual effects, and motion devices enhanced with sensory elements like wind and water spray, coupled with interactive gameplay and hand-tracking input, audiences can now fully immerse themselves in unparalleled multisensory experiences. Furthermore, these VR projects enhance efficiency and visitor capacity through thoughtfully designed routes tailored to each location and relevant cultural tourism scenes.By transforming premium content into immersive experiences, iQIYI aims to showcase captivating content and engaging storytelling to a diverse global audience through cutting-edge technology, driving the evolution of content experiences in various settings.
iQIYI, Inc. is a China-based company principally engaged in the provision of online entertainment services. The Company mainly provides genuine video content such as movies, television dramas, variety shows and anime through its application platform. Through the platform, the Company mainly provides The Lost Tomb, The Mystic Nine, Burning Ice, Qipa Talk, The Rap of China and other programs for its customers. The Company has built an entertainment-based social media platform, iQIYI Paopao, for fans to follow and interact with celebrities and the entertainment community.