Hyundai Motor's first film, 'Night Fishing', created with famous Korean actor Son Sukku and director Moon Byounggon, is set to premiere onJune 14 - The short film offers a fresh take on traditional car films by utilizing specially mounted cameras to capture the scenes from the vehicle's perspective
- 'Night Fishing' is gaining recognition at film festivals and marks a new step in the evolution of
Hyundai Motor's global content marketing strategy
The movie's plot revolves around an unexpected event between an agent, played by actor Son Sukku, and an unidentified individual at an EV charging station. The film is described as a 'humanistic thriller' shot partially from the perspective of a vehicle model utilizing specially mounted cameras, creating a cross-over between automotive technologies and artistic expression.
For its first foray into film production,
"We're in an era in which consumers are accustomed to watching 3-second clips that would have been 30-second ads in the past. As consumer content consumption evolves, so does Hyundai's approach to content marketing," said
'Night Fishing' distinguishes itself from other 'car movies' by focusing on the scenes around the car rather than the car itself, while subtly showing how its cameras aid in safer driving by reducing blind spots. For the film, specially rigged cameras were installed on the vehicle to capture the scenes.
'Night Fishing' has already gained recognition at film festivals. The film was presented at the
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