Behind the brands: Meet some of the brilliant minds behind your favorite Hasbro products.
April 25, 2024 at 11:21 am EDT
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Behind the
Brands
Meet some of the brilliant minds behind your favorite Hasbro products.
HELEN LIN
VP, Business Operations,
StudioX, Wizards of the Coast
THE ROLE.
I'm the VP of Business Operations for Studio X, the global team focused on Magic: The Gathering and DuelMasters. This means I lead the Studio's daily operations, ensuring things get done in the most efficient and purposeful ways, in service of our teams, players, and products.
THE VERY SPECIAL TEAM.
The Studio X team is Trading Card Games (TCG) at its finest. It's the brightest blend of people who are good at their
jobs, passionate about what they do, care abouteach other, and care about our players in ways that take a whole lot of
listening, camaraderie, and learning.
Everyday is magicexperiencing this team at work.
THE AHA MOMENT.
Diving into a career shift can be scary but necessary. I got my degrees in Advertising and believed wholeheartedly that my career would never sway out of the Marketing path - until 2023 when I was given the opportunity to lead StudioX'sbusiness operations. I learned that a career is not always about following a prescribed journey; it can often be a zigzag of opportunities that come when we look for work that is meaningful and fulfilling to us at the different stages in our lives.
IT'S A REMARKABLE TIME FOR MAGIC.
I'm most excited about the beautiful Magic: The Gathering sets coming out later this year, all hitting very different flavors. Players willget to experience Bloomburrow, a cozy and animals filled set, before exploring Duskmourn, a horror- inspired haunted house set. It's really cool to share this range of themes with Magic fans! Operationally, I'm also excited for the improvements and investments we're making in systems and infrastructure. This way, we can keep making quality Magic products to be enjoyed by generations to come.
Hasbro Inc. published this content on
25 April 2024 and is solely responsible for the information contained therein. Distributed by
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Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (89.3%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (10.7%).
The United States account for 60.2% of net sales.