Doseology Sciences Inc. announced the launch of its Health Canada NPN-approved medicinal mushroom product line in Canada. The Canadian product line includes five medicinal mushroom products for cognitive health benefits. Each product is formulated and positioned to compete in both the medicinal mushroom and nootropics markets, and each addresses different market needs, including mood, energy, recovery, sleep and focus.

Lion's mane (Hericium erinaceus) is a popular nootropic (mind-enhancing) mushroom featured in three of the new products. A staple of eastern medicine and the subject of numerous recent studies, lion's mane is thought to enhance creativity, sharpen thought clarity, improve mental focus, and support healthy brain functioning. Lion's mane has immunomodulating properties which help maintain the immune system.

Studies suggest that lion's mane may induce nerve growth factor (NGF) synthesis in nerve cells, and can be effective in improving mild cognitive impairment. Test marketing was conducted during Second Quarter and Third Quarter of 2021 in the U.S. market using direct ecommerce and Amazon.com, concluding with positive consumer feedback. The five medicinal mushroom products in the Canadian line are: Elevate: Blend of lion's mane mushroom fruiting bodies, ginger root, and vitamin B3 to elevate mood and enhance cognitive clarity (tincture, 28 servings).

Wake: Blend of lion's mane mushroom fruiting bodies, yerba mate, and vitamins B6 and B12 to promote wakefulness and to support cognitive performance (tincture, 28 servings). Boost: Blend of shiitake fruiting bodies and turmeric to provide the body with potent antioxidants to strengthen and support immunity (tincture, 28 servings). Sleep: Blend of reishi mushroom fruiting bodies, German chamomile, and melatonin to promote relaxation and sleep onset (tincture, 28 servings).

Think: Blend of the fruiting bodies of lion's mane mushroom, reishi, shiitake, and chaga, yerba mate, rhodiola, choline, organic cocoa powder, and monk fruit extract. The super-shroom cognitive complex is formulated to give the brain the building blocks it needs to optimize cognitive function and to improve focus and alertness (cognitive complex powder, 30 servings).