Choice Hotels EMEA, the 100% franchise-focused hotel company, has signed a new Distribution Agreement with leading Spanish hotel chain Sercotel.
Choice Hotels EMEA and Sercotel have collaborated since 2018 to bring together Choice's and Sercotel's distribution channels and this new Distribution Agreement will see the two companies undertake commercial and marketing activities focused on driving forward incremental revenue.
The companies have embarked on a European roadshow to showcase their joint portfolio to corporate clients across the
A key focus for both is MICE and Choice Hotels EMEA and Sercotel will target the MICE industry through a co-branded booth and a client event at
'We have a productive collaboration to date and this new distribution agreement further supports our growth strategy in several key markets across EMEA. We look forward to continuing to expand our joint presence across the region over the years to come.'
Sercotel has seen the highest growth levels of most Spanish hotel groups the in recent years.
About Choice Hotels EMEA
Choice Hotels EMEA is represented under the
Forward-Looking Statement
This communication includes 'forward-looking statements' about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other 'Risk Factors' described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of
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