BirdDog Technology Limited announces appointment of Alan Sparks to its Board of Directors as a non-executive director effective 29 January 2024. This appointment is part of the Company's Board renewal strategy focussed on BirdDog business matter experts, greater independence, governance and new market expertise. Alan is currently serving as the Chair of an online IT and consumer electronics retailer and as the Chair of Pacificomm Group Ltd, a Pacific consumer electronics distributor.

Previous executive roles include as CEO of Cellnet Group Ltd. (formerly on the ASX), Senior Vice President at Philips Consumer Electronics (APMEA), President of Carrier Corporation Asia Pacific and Vice President at Belkin Asia Pacific. With an extensive understanding of IT, global manufacturing, logistics businesses, governance and emerging technologies, Alan has deep connections throughout Asia Pacific. Alan has served on multiple boards and is armed with high-calibre commercial acumen, providing valuable insights into the trends shaping the Information Technology markets.