UFC®? and American Aires Inc. announced a new global marketing partnership that will showcase Aires Tech branding within UFC's biggest events. A first-time Official Partner of UFC, Aires Tech will receive prominent placement within the broadcasts of all UFC's monthly Pay Per Views, recognized throughout the sport as the biggest events in mixed martial arts, providing Aires Tech with meaningful visibility before more than 700 million fans in 170 countries, as well as in an estimated 975 million households that receive UFC's broadcasts.

Aires Tech is dedicated to bridging the gap between technology and wellness. Aires Tech's mission is to provide cutting-edge solutions that protect against electromagnetic radiation without disrupting everyday use of technology. Aires Tech products stand out in the EMF protection market, characterized by their scientific ingenuity and practical application.

UFC's vision of pushing boundaries and achieving peak performance aligns perfectly with Aires' mission to offer cutting-edge EMF neutralizing and Bio-Frequency Modulation technology that both protects and enhances health and wellness. Partnering with UFC to align with a global entity that shares dedication to excellence and innovation. This collaboration not only amplifies global reach but also connects with UFC's dedicated audience, who value peak performance and personal well-being.

The agreement was negotiated by WME Sports as part of its wide-ranging partnership with Aires Tech to guide the company's brand strategy across sports and entertainment. Additional Aires Branded Integrations. In addition to Pay Per View broadcasts, Aires Tech will also be integrated into the pivotal UFC Live Weigh-In Show, UFC's studio show shot on location during the Official Weigh-Ins of Pay Per View.

events and live streamed on YouTube to a global audience of more than 18 million followers. The show, which features live commentary, athlete interviews, and special guest appearances, captures the crucial moments when fighters step on the official scale to record their weight for their scheduled bout. Aires Tech will be highlighted within a custom segment entitled "Defensive Strategies," in which the hosts will analyze the defensive tactics certain UFC athletes must implement to secure wins in their respective bouts.

UFC and Aires Tech will also collaborate on original content that will be distributed through UFC's popular digital and social channels, which reach approximately 260 million users worldwide. Other creative integrations will focus on leveraging fan engagement and driving Aires Tech brand awareness through a variety of activations that may include in-arena promotions, viewer sweepstakes, and a significant on-site presence at select UFC Fan Experiences, including the biggest of the year, UFC X in Las Vegas during International Fight Week. This partnership with UFC builds on Aires Tech support for world-class athletes who want to safeguard themselves from excessive electromagnetic radiation (EMR).

Earlier this year, Aires Tech partnered with UFC Women's Flyweight Maycee "The Future" Barber to help spread the word about this increasingly crucial area of human health and her experience with Aires Tech products, which according to Barber, not only improved her physical well-being but also positively affected her mood. Aires Tech's mission to promote health and wellness.