Alefarm Brewing A/S has entered into agreement with Dagrofa about the distribution and sales of beer in all of the 111 MENY locations in Denmark. This is a ground-breaking development that will bring quality craft beer directly to customers across the country. The agreement has a potential value of DKK 3.3 million in revenue during the first year. With this announcement, Alefarm Brewing and Dagrofa are paving the way for the future of craft beer. It is the ambition of both parties to make available to grocery store customers top-shelf offerings in the craft beer category to match the ambitions of MENY as a supplier of high quality products in all areas. The agreement is limited to grocery stores and supermarkets. Alefarm Brewing will maintain all of its national sales to bottle shops, specialty stores, restaurants, bars, wine shops, online resellers etc.