Imperial Brands PLC is one of the world's leading manufacturers and marketers of tobacco products. Net sales break down by activity as follows:
- manufacture and sale of traditional and new generation tobacco products (66.7%): cigarettes (brands Davidoff, JPS, Parker & Simpson, Fine, West, Lambert & Butler, Winston, News, Bastos, Kool, Gauloises, L&B, Knox, etc.), cigars (Backwoods and Dutch Masters brands), electronic cigarettes (Blu brand), heated tobaccos (Pulze brand), sucking tobaccos (Skruf brand), rolling papers (No. 1 worldwide; Rizla brand);
- distribution of tobacco products (33.3%).
Net sales are distributed geographically as follows: the United Kingdom (12.1%), Germany (12.7%), the United States (11.3%), France (10.6%), and other (53.3%).