Media Prima Bhd : Media Prima and MediaCorp to jointly produce Kasih Berbisik TV Drama

25 Feb 2014 | Media Prima and MediaCorp to jointly produce Kasih Berbisik TV Drama

BANDAR UTAMA, FEBRUARY 24, 2014 -Media Prima Berhad ("Media Prima") and MediaCorp Pte. Ltd. ("MediaCorp") today signed an agreement for a joint venture entailing a first-of-its-kind co-production of a drama series between the two companies' respective content creation arms, Primeworks Studios ("Primeworks") and MediaCorp Eaglevision.

The joint venture between Primeworks and MediaCorp Eaglevision is aimed at producing a high-quality drama series that would appeal to audiences in Singapore and Malaysia and will leverage on both parties' expertise in TV production. The series will be filmed in High Definition (HD).

Production of the upcoming series entitled Kasih Berbisik (Whispers of the Heart) will commence in April and run until the end of July. The production will be led by MediaCorp Eaglevision's Supervising Executive Producers, Ms Sabariah Ramilan and Primeworks Studios' Mr Zulkeflee Said.

This 13-episode series is targeted to be aired on TV3, Media Prima's leading free-to-air (FTA) channel in Malaysia and on MediaCorp Suria, Singapore's leading Malay language TV channel in the second half of 2014. The series will feature an international cast from Malaysia, Singapore and Indonesia. The series will feature an international cast including Keith Foo, Nora Danish and Tasha Shilla from Malaysia, Hisyam Hamid and Nurul Aini from Singapore and Isti Ayu Pratiwi from Indonesia.

Set against a backdrop of Metropolitan Singapore, the lush green fields of Malaysia and exotic Bali, Kasih Berbisik is a classic tale of unfulfilled love and true friendship gone sour. The story revolves around a Singaporean architect Imran who goes to Bali for work but found love with Sulastri, a Balinese dancer. Imran kept this marriage a secret from his wife of 6 years, Tina.  A year later, Sulastri gave birth to a baby girl, Eka.

In the meantime, Sulastri's ex-boyfriend Dharma vowed to get her back by any means possible. Spiteful vengeance took over Dharma when he later learnt that Imran is already married and hid it from Sulastri.

Unexpected twists and dark secrets ensue which will keep the audience glued to the TV sets over the 13 weeks.

Mr Ahmad Izham Omar, Group Chief Executive Officer, Television Networks, Media Prima and Chief Executive Officer, Primeworks Studios said, "This collaboration signifies the convergence of expertise from Media Prima and MediaCorp, leveraging on both parties' production capabilities, thus further boosting our efforts to accelerate growth of the content creation industry in both regions and beyond. Needless to say, this will, in time, facilitate penetration into the global market.

"Producing high quality and relevant content that are hits amongst our audiences has always been our unique selling proposition. This is an opportunity for the parties involved to broaden the market base beyond each other's domestic market," added Ahmad Izham.

Ms Doreen Neo, Managing Director of MediaCorp Studios said, "Today's collaboration reflects the long standing relationship between both companies as well as cements our partnership further. It provides a perfect opportunity for us to place our best teams together to produce this special drama series."

"I am confident it will be a catalyst for more joint efforts in the future, as it spawns new ideas and opportunities for all of us and from a business perspective, it allows both parties to do more than what they can do on their own," added Doreen.

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For media enquiries, please contact:      
Mr. Azlan Abdul Aziz                                                                               Mr. Azlan N Salim
Group General Manager                                                                      Assistant Vice President
Corporate Communications Department                               Corporate Communications and Marketing
Media Prima Berhad                                                                              MediaCorp Pte Ltd
Tel: [phone] ext. 3311                                                           Tel : [phone]
Email: [e-mail]                                                    e-mail : [e-mail]
www.mediaprima.com.mywww.mediacorp.sg
www.twitter.com/MPBtalk

Lyn Nasihin                                                                                                   
Manager
Marketing Communications
Primeworks Studios
Tel:  [phone]
Fax:  [phone]
Email: [e-mail]

About Media Prima

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia's leading fully-integrated media group. The Group is also one of Malaysia's Top 100 largest listed companies by revenue.

The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia's largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the lifestyle portal gua.com.my and tonton.com.my, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has over 3.5 million registered users.  Emas is the first classic channel in Malaysia showcasing Media Prima's production of popular TV programmes via Internet Protocol TV (IPTV) on HyppTV, Unifi TM. The Group also owns three radio stations, Fly FM, Hot FM and One FM. 
The Group's leadership position in the Outdoor Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia?s largest production company, producing TV content and feature films since 1984 and 1994 respectively.

About MediaCorp

MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. 

It pioneered the development of Singapore's broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services. 

Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Winner of numerous international awards and accolades including Asian Television Awards' Terrestrial Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.sg

About Primeworks Studios

Primeworks Studios Sdn Bhd is the content creation subsidiary of Media Prima Berhad and Malaysia's largest production company. Producing TV content since 1984 and feature films since 1994, it generates an average of over 5,000 hours of TV content annually. Primeworks' business activities encompass content creation as well as content distribution and marketing. Content for the 4 commercial television channels in the Media Prima group i.e. TV3, NTV7, 8TV and TV9 constitutes a large part of the business and includes entertainment, magazine, documentary, drama and sports programmes. Flagship and popular shows include Anugerah Juara Lagu, Majalah 3, Nona, Welcome to the Rail World, Best in the World, Hip-Hoppin' Asia, Jalan Jalan Cari Makan, Mentor, Melodi and Jejak Rasul.

About MediaCorp Eaglevision

MediaCorp Eaglevision specializes in the production of high quality Malay and Tamil programmes for Suria and Vasantham television channels. Formed in 2001, the team of experienced staff has received many accolades from Asian Television Awards, Pradhana Vizha and Pesta Perdana for their productions. The team was also involved in music festivals with Asian Broadcasting Union. 

MediaCorp Eaglevision produces more than 300 hours of television programmes annually through local productions and collaborations with regional broadcasters and production houses from Malaysia, Indonesia and Brunei Darussalam.

MedicaCorp Eaglevision is a unit of MediaCorp Studios, the largest TV content provider in South East Asia, producing up to 1,500 hours of television programmes in English, Mandarin, Malay and Tamil annually.

MediaCorp Studios is the production arm of MediaCorp, Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.  MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil). Winner of numerous international awards and accolades including Asian Television Awards' Terrestrial Broadcaster of the Year, MediaCorp's mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit www.mediacorp.sg

About TV3

Since its inception in 1984, Sistem Televisyen Malaysia Berhad or better known as TV3, Malaysia's 1st free-to-air private television channel has maintained its position as the no.1 station in the country with an audience reach of 32% which is equivalent to 16.4 viewers all over Malaysia. TV3 is a wholly-owned subsidiary of Media Prima Berhad, the leading integrated media investment group in Malaysia. TV3 reinforces its market leadership by continuously investing in quality programs for its three key viewers segments -Mass Market, Women, Kids and Teens and introducing new concepts relevant to its viewers and the trend

About MediaCorp Suria

Suria, which means "sun" in Malay, denotes a new era in Malay programming through its programmes which reflect the unique views, culture and lifestyles of Malay Singaporeans. Committed to being the heartbeat of the Malay community, Suria is the choice of Malay viewers in Singapore and aspires to be the No. 1 channel for the Malay community in the region.

Suria is a MediaCorp channel. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television?s Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.

For more information, please visit xinmsn.com/suria.
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