ANCHOR QUESTION OFF-CAMERA (ENGLISH) SAYING: Rick Lake, co chairman of liquid alternative fund manager Lake Partners, joins me in this week's control alt invest segment. good to see you rick

RICK LAKE, CO-CHAIRMAN, LAKE PARTNERS (ENGLISH) SAYING: it's great to be here.

ANCHOR QUESTION OFF-CAMERA (ENGLISH) SAYING: you're in the liquid alternatives business. let's define what that means for investors.

RICK LAKE, CO-CHAIRMAN, LAKE PARTNERS (ENGLISH) SAYING: well first let's define liquidity. we're talking about alternative strategies in liquid structures like mutual funds, ETF's, ETN's and exchange traded products. liquidity is the first dimension. the second dimension is alternative which includes alternative strategies and alternative assets. alternative strategies represent the democratization of hedge funds - long/short risk management in easy to use liquid low-cost vehicles. alternative assets represent things that are not stocks, bonds or cash like commodities or currencies. those are liquid alternatives.

ANCHOR QUESTION OFF-CAMERA (ENGLISH) SAYING: is it something investors can easily get into especially after a year where we had this huge run-up in stocks? is it too risky for the average investor?

RICK LAKE, CO-CHAIRMAN, LAKE PARTNERS (ENGLISH) SAYING: people need to remember that equities are risky and we've had lots of volatility and lots of draw-downs and both of those phenomena will return. if it's about risk management, there's a spectrum of liquid alternatives which are designed to reduce volatility, reduce draw-downs and provide a smoother ride over time so liquid alts are an interesting complement to the growth oriented part of an investors portfolio.

ANCHOR QUESTION OFF-CAMERA (ENGLISH) SAYING: what sort of percentage should the average investor have when it comes to alternatives? if you have a traditional stocks, bonds, cash portfolio?

RICK LAKE, CO-CHAIRMAN, LAKE PARTNERS (ENGLISH) SAYING: we've been talking to advisors all around the country whose job is to provide a professional perspective in portfolio construction and we see a range of use of liquid alternatives from 10-25 percent as a complement to the traditional stocks, bonds, cash allocation. that's a significant amount. it's enough to be able to diversify the portfolio. it's just the right measured about in the 10-25 percent area.